The sense of user experience drives the e-business development of lighting brand

In the Internet era, the lighting brand competition has shifted from brick-and-mortar stores to e-commerce platforms, and various services and product quality are facing new challenges. In addition, under the prevailing situation of "buyer's market", how to achieve the perfect combination of online and offline, so as to improve the user's sense of experience has become an important part of the development of lighting lighting e-commerce.

Lighting lighting e-commerce needs to pay attention to user experience

Since the brand of lighting decoration changed to e-commerce platform, experience and user experience have become a major breakthrough in brand development. For consumers, high-quality user experience is a necessary condition for lighting enterprises to expand on the e-commerce platform, so how to develop and expand without strong sense of experience? As a matter of fact, it is not impossible to have a good sense of experience. As long as we do well in experiential consumption and integrate logistics, we will solve these two important factors that restrict the development of lighting e-commerce.

To the user, choose product and use product, the most important is their feeling, so the lamp act the role of illume product should consider user's feeling sufficiently at the beginning of development and design; But if not fully considered in the design of the user experience also said in the past, as long as to ensure the use of the most basic and practical problems can help solve the user can, in product design under the current situation of lack of user experience, lighting lighting enterprises in later installation and after-sales service will be sure to do a good job in the quality of service, let the consumer feel comfortable.

Online and offline integration needs to solve consumers' pain points

In fact, aiming at the development of lighting industry, the future must be the integration of online and offline development. Which enterprise can do well in the integration of both, solve the pain point of consumers, and let consumers have "peace of mind", so I believe that this enterprise can win a certain market share in the current rapidly developing market.

At present, lighting manufacturing industry is facing transformation and upgrading, and various services and product quality are facing upgrading. Therefore, lighting lighting enterprises' pursuit of development must run through all aspects, not only laying out all channels comprehensively, but also paying attention to the feelings of consumers in each channel.

Since jack ma proposed the new retail concept, experience feeling is crucial to both consumers and enterprises. In this era, lighting and lighting enterprises should aim to meet the needs of consumers, produce high-quality products, improve after-sales service system, perfectly combine online and offline services, and solve consumers' "pain points" and "difficulties" through high-quality sense of experience.