Several big issues the lighting industry has to take seriously in 2018

In 2018, the lighting industry continues to steady development, modern lights, new Chinese style, small American continue to hit the market, however, gradually perfect lighting industry after years of development, innovation is becoming more and more difficult, channel, market competition is more intense, in the face of these difficulties, brands are also gradually started pursuing new and change, or to give industry a huge change in the second half of the year.

Patent wars are a powerful weapon for innovation

In the face of increasingly mature, there are many different kinds of products, all kinds of creative everything lighting lighting industry, innovation is becoming more and more difficult is not surprising, therefore, every innovation of value is precious and to protect their own innovation and intellectual property patent wars, or will become a popular trend in the latter half of the lighting lighting industry.

As we all know, lighting and lighting industry is more inclined to art and design industry, and is easier to be imitated and copied, which greatly damages those outstanding innovative enterprises, and also plays a role in inhibiting the development of lighting industry. However, for a long time, the lighting industry has paid different attention to the intellectual property rights, and the intellectual property right holders have weak awareness of protection, unconscious, not safeguarding rights, resulting in the negative impact and economic losses caused by disputes over intellectual property rights.

The protection of intellectual property rights is not only a booster to stimulate the vitality of market players, but also a "ballast" to create a favorable business environment. The 19th CPC report puts forward: advocating innovative culture and strengthening the creation, protection and application of intellectual property rights. This has pointed out the direction for the great power construction of intellectual property in the new era. China also attaches greater importance to ipr protection, and has issued relevant policies and plans to protect ipr protection. The national strategic plan for the creation and protection of intellectual property rights will promote the progress of intellectual property protection in China's lighting and lighting industry, which is a great positive news for the development of China's lighting and lighting industry.

The national attention to intellectual property protection has also given rise to the increasing protection of local innovation. The establishment of the rights protection center of ancient towns is a good news. In addition, many companies are actively pursuing patent protection, which has led to a surge in such business from law firms this year, according to prominent industry lawyers. In the second half of 2018, with more and more enterprises paying attention to patents and safeguarding rights, the protection measures will be rooted in every link of enterprise production and operation, and the patent war to improve the industrial innovation power may become a popular practice in the lighting and lighting industry.

Platforming group to attack the market edge

In recent years, the increasing number of stores has become a visible phenomenon, and the competition between stores has gradually become white-hot. The operators of individual stores have long realized that simple rent collection is impossible to continue the favorable operation of the stores, so they have increased their services.

In 2018, the big box stores are no longer satisfied with simple services, but have begun to form a group of merchants based on the vast number of merchants in a platform-oriented mode, forming a friendly platform with other stores across the country to promote the sales of the big box stores and guarantee the orderly operation of the store.

The market platform first solves the problem of product diversification. A complete range of products provided by different brands can provide channel dealers with more choices and easier procurement.

More importantly, the store platform can better solve the problem of transaction system and trust crisis. The supermarket platform can well solve the pain points of brand fraud, product quality and poor service, provide a third-party transaction guarantee and solve the credit problems of the transaction system. In addition, as merchants operate in stores, they strictly control the entrance qualification of brand merchants and cooperate with insurance companies to guarantee product quality, so that channel dealers can be more assured.

In addition, as is the origin of stores and channel supermarket cooperation between build platform, resources will be more rich, under the communication between the two sides trust economy easier to establish, help to solve the vendor to do bigger and stronger must break through the narrow channels to the development of wider markets, and in the process, the information asymmetry problem, as an information intermediary platform, also can effectively solve the.

In 2018, the group communication between the store of origin and the store of channel is gradually frequent and has achieved certain success, and this model will continue to be promoted in the second half of the year.

Channel differentiation is based on channel focus

It is not hard to see that, except for a few brands such as op and leith, the second camp under them has been slow to break through. When the sales volume reaches a certain point, it begins to fluctuate up and down. It can be seen that the wide and complete channel model like them is hard to imitate. As a result, many manufacturers are beginning to focus on their own strong channel field, and on the basis of other channels gradually on the road of channel differentiation.

Specifically, with the resources and strength to cooperate with large-scale real estate developers, the enterprises that go through the collective purchasing channels start to focus on the improvement of their production strength and improve their profits through lean production.

Enterprises with high-end products and less powerful channels start to build a circle economic model, and make efforts in specific consumer groups to enhance the overall income through improving product profits.

Enterprises with fixed products and stable channels also begin to make choices in general agent mode and direct supply mode, and adjust enterprise structure to better adapt to the selected channel mode.

The market is never unchanging, and it is always optimized with the changes of the external environment. In 2018, the patent war, the market platform and the channel differentiation will be more obvious. Rational thinking and reasonable choice are the only way for lighting decoration people to go further.